【CCC客席訪談】Indeed 資深總監Sean Kravetsky 的職場分享與心得

Create Career College(CCC) 於2023年12月15日有幸邀請來自Indeed資深總監,Sean Kravetsky,擔任客席講者,為CCC酒店管理文憑在讀生分享各種職場技巧及心得。以下文章將提供整個訪談的摘要及節錄以供同學參考。

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問:以CCC學生而言,他們的職場發展可以有多大的提升?一般來說,我們需達致甚麼程度才算成功?

“首先,所有人的職場發展程度很大程度取決於自身的努力與期望,跟他們的學習生涯十分相似。我們有責任認真思考及發展怎樣於職場上獲取成功”

“CCC為同學提供很好的學習環境及職場實習機會,但同學自身亦需把握每個機會才可進步。”

“我曾只是平凡的上班族,工作環境所發生的難題都必需親力解決,但亦令我明白努力的重要性。如今我已擁有屬於自己的團隊,更負責管理整間機構。有人可能會對我說:“嗯,這可能是Sean能達到的最高水平。” 而我會對他們說:“那是不正確的,因為這取決於我。”

“順便說一下,如果你看職位排名,或者一個人能走多高,我們經常會看職位頭銜,不是嗎?”

“不幸的是,我認為這是一種傳統的思考方式,已經過時了。”

“這亦關乎我們還能從學校及職場中學到多少。即使你目前沒有能力在當前角色或當前公司中成長為經理,這並不意味著你不能繼續豐富你的履歷和擴展你的技能。在目前的工作或雇主那裡可能會出現這樣的機會,亦可能會在另一個領域或不同的雇主出現。”

First of all, everyone’s career progression, just like it is in their educational progression, is up to you.  It’s our responsibility to grow. It is nobody else’s and I think that’s really important. 

CCC will provide the environment, we will enable the environment for you but it is up to us to grow, isn’t it?   

For me, I started it as an individual contributor as a person who solved by themselves, didn’t manage a team and now I manage an entire company.  Somebody would say to me “Well, this is probably as high as Sean can go.”

And I would say to them, “That’s incorrect because that’s up to me.”

By the way, if you look at a ranking, or how high somebody can go, we often go to job titles, don’t we? 

Unfortunately, I think that’s a legacy way of thinking, that’s old. 

It’s about how much more we can learn, and that’s an uncapped potential. So, even if you don’t currently have the ability to grow into a manager in your current role or at your current company, that doesn’t mean you can’t continue to build your resume and expand your skill set. There’s a possibility that such an opportunity will become available in your current job or with your current employer. Alternatively, such opportunities might arise in another area or with a different employer.

“在面試中,你必須準備好談論那些你在工作中所做的事情及成長。面試官可能會問:“我看到你已經做了兩年市場協調員。為什麼你在那個角色中沒有成長?” 而這時候你要回答:「我非常感謝這個問題,很抱歉讓你認為我沒有獲取進步。但我確實從工作不斷學習及成長了。這裡是我所做的事情,這些是我合作過的人,這些是我獲得的成果。這就是為什麼我覺得我已經準備好邁出職業生涯的下一步,對貴公司產生影響。”

“所以我要說的是,成長確實是關乎個人,而不是你所處公司的角色。所以我今天要告訴這次講座中的每個人,你在學業或職業上處於什麼位置並不重要。”

“我們應根據自身成長和所學到的東西寫進你的履歷,因為對方知道你在想什麼,你必須找方法有效把它傳達給雇主們知道。就算無法在面試中獲取心儀的工作,但我們必須為即將到來的機會做好準備。也許我現在已經達到我所能達到的最高水平,但也不會是我的最後一份工作。我將下一個即將來臨的機會繼續為此努力,我將會不斷成長。”

“你的態度決定你的高度,而不是頭銜。”

And in that interview, you have to be ready to talk about those things, those attributes that you did in your role. Somebody might say “I see that you are in an account executive or a marketing coordinator for two years. Why didn’t you grow in that role?”

And you’re going to say “I really appreciate that question and I’m sorry you think I didn’t grow. Because guess what, I did grow. Here are the things that I did. Here are the people that I worked with and here are the results that I gained. And that’s why I feel I’m ready to take the next step in my career and make an impact to your company.”

So first, I will say that growth is certainly about the individual, not about the company role that you are in. So I would tell anybody on this call today that it doesn’t matter what spot you’re in educationally or professionally.

We can continue to grow and evolve in that role and keep track of what you are learning.

Build your resume, write it out, and don’t just think about it because nobody knows what you’re thinking, you have to communicate it to them. 

You may not be able to get that job in the current employer that you are in, but another role will become available and we have to be ready. 

So, maybe I’m at the highest level I can go now, but this won’t be the last job I’m going to have.

There would be another one and I’m going to continue to work for that, and I’m going to grow.

How high you can go is up to you and it is not about the title. 

It’s about your own development and your own progress.

問:行銷工作面臨的最嚴峻的挑戰及其原因?

“最大挑戰是銷售和行銷總是相互排斥對方,他們的發展方向有機會是南轅不徹的。”

“我認為我們必須學會把兩者融會貫通,以達致計劃的目標、方向同成果。一家公司通常會為行銷和銷售設定不同的目標,最大的挑戰是讓這兩個部門能夠互相配合並共同獲得成功。

如果我們不能分析雙邊數據,將無法提升產品或品牌的市場反應,或有效地吸引新客戶,從而提升工作效率及商業回報。”

“因此,我們必須考慮銷售和行銷的各項優缺以建立共同的目標,無論它們是與品牌行銷還是產品行銷有關。”

Sean: The first challenge is sales and marketing, believe it or not, don’t always get along. They just don’t.

Sometimes they go in different directions. I think we have to learn to get along. One of the things that we are doing right now, is learning to work closer together to align our goals, to align the objectives and outcomes.

You see a company often presents different goals for marketing and different goals for sales.

And we are rewarded for the success of either of them but only mutually exclusively, individually rewarded by them.

So, the biggest challenge is being able to have those two organizations align and be rewarded to succeed together.

If we don’t continue to share our insights and analytics collaboratively, we won’t be able to enhance our product’s market response or effectively attract new clients and perspectives to our organization.

When considering sales and marketing, it’s crucial for us to align on analytics, establish shared goals, and identify commonalities. Additionally, we need to ensure that we learn from all our campaigns, whether they’re related to brand marketing or product marketing.

問:這裡的絕大多數學生都準備開始課程第二年的有薪實習。您對剛來加拿大的新移民在求職方面有什麼建議嗎?

“當我們剛從學校畢業時,我們投入大量時間和努力,希望獲取心儀工作。有時,我們會忽略獲得那份工作所需的條件。工作經驗和學歷背景同樣寶貴。我建議CCC同學應考慮接受可能對你來說較初級的工作。它可能比你應該處於的位置略低,但它會為你提供寶貴的本地工作經驗。”

“正如你在Indeed搜尋中看到的那樣,外面有很多工作機會。不要害怕接受你可能在表面上看來是退步的工作,在那裏獲得的經驗及成長將為你的職場發展打開一扇門。”

“當有人問你能走多高,你可以走得和你想的一樣高。只是不要讓你的自我妨礙你的目標。”

Sean: We all have aspirations especially coming out of school that we’ve put the time in the effort and immediately we’ve built this educational platform.

And when we come out of that, there is a job that we want.

Sometimes, we lose sight of what it takes to get that job.

I say that not to insult you but rather to empower you in that you will get that job but set your expectations a little lower out of the gate. 

Experience is just as valuable as education. I want you to consider that it might be beneficial to take a job that you think might be too junior for you. Don’t worry, and take it.

It is a little bit lower than where you ought to be, but It’s going to serve you well.

As you saw when I typed in the jobs in the Indeed search, there are a lot of them out there. 

Don’t be afraid to take what you may see them as on the surface as a step back. 

That’s okay because one step back for you is going to have a foot in the door at the company that you are in or the company that you are going to end up in.

And that experience will continue to grow and you will get the role that you ought to be in. 

Don’t be afraid to take a role that might be a little junior for you.

That’s totally ok and hiring managers recognize that too.

You will gain experience, you will create a reputation in that organization and when that role becomes available, it will.

Somebody asks how high you can go and you can go as high as you want. 

Just don’t let your ego get in the way of your goal. 

That’s really important. 

“第二個建議是勇於走出你的舒適圈。”

“我很了解新移民來到全新國度所面對的困難與焦慮。這個時候,我推薦你們參與不同的招聘活動,與不同文化群體進行溝通,除了解到有關本地公司及職場信息,更可建立人際網絡,而不僅僅是遞交申請然後去面試。”

“當然,我最後要說的是,使用Indeed!”

The second thing I’m going to say is, get out your comfort zone.

It is so difficult coming to a new country, and that’s not lost on me.

We employ wonderful people from all over the world.

And it is difficult to get involved, to feel safe and to feel included.

It is also hard to get out of your comfort zone but there are events that occur. Companies run a hiring event where you get to meet other potential employees.

So search for hiring events, you get to meet new people, and you will get to learn about the company as opposed to just applying and then going  into an interview. 

A truly great experience is a hiring event where they bring everyone together, allowing you to learn about the company before you apply. You get to have informal interviews about an organization before you apply.  I think you should start doing your research about that company long before you apply as well. 

Of course, the last thing I would say, use Indeed!

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