Online businesses have become increasingly popular in the wake of Covid-19 as people rely more and more on digital electronics in their daily lives. Therefore, digital marketing has become an extremely effective marketing method.
The Digital Marketing program offered by Create Career College provides students with academic knowledge and practical skills in Canadian digital marketing. Whether you are planning to pivot your career into digital marketing, or are currently working in the field, our 2-year program will help you easily become an e-commerce expert.
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Is Digital Marketing Just Simple Online Advertising?
Advertising on popular websites, interactive social platforms, and Search Engine Optimization (SEO) is just a drop in the bucket in digital marketing. A true digital marketing expert has the ability to tailor the marketing mix plan that best suits the company as needed.
The most well-known types of digital marketing include
- Search Engine Optimization(SEO)
- Search Engine Marketing(SEM)/Pay Per Click(PPC)
- Social Media Marketing(SMM)
- Content Marketing
- Email Marketing
- Mobile Marketing
- Affiliate Marketing
Most of these can be learned in the two-year courses offered by our college.
Digital Marketing Course in CCC: Online Advertising Platforms (MKT 203)
There are many options for online advertising platforms. In addition to understanding the type of platform, e-commerce experts need to have a solid understanding of its growth or any unpredictable constraints. Each platform has its own pros and cons. Generally, digital marketers need to invest in one or more advertising platforms based on the company’s budget to reach the most potential customers based on age/gender/region.
Google Ads – The most popular option is Pay-Per-Click (PPC), a method in which advertisers pay publishers each time an ad is clicked. When a user searches for a specified or related term, your company’s website page will appear first on the user’s search results page. However, Google Ads is not limited to Pay-Per-Click, but also includes Display Ads, App Promotion Ads and a few other methods. For example, the most famous type of video ad, YouTube video is also included.
Facebook Ads – also functioned as Instagram Ads, deliver messages to the audiences through the most precise and well-designed ads in the form of images, videos and posts. Users who create ads can use the most frequently searched terms, so Facebook’s artificial intelligence will assign ads to customers it sees fit.
Digital Marketing Course in CCC: Social Media Marketing (MKT 304)
In addition to Facebook and Instagram, social media models that can achieve digital marketing goals include Twitter, Snapchat, TikTok, etc. These social media are popular in Europe, America and mainland China. Rather than hard-selling advertisements to potential customers, Social Media Marketing e-commerce personnel are more focused on attracting their audiences through their own social platforms.
Digital Marketing Course in CCC: Search Engine Optimization (SEO)
Search Engine Optimisation (SEO) is a well-known marketing strategy. The intended effect of SEO is to boost your company’s content to the top of search results pages, making it more likely that web users will click on your website.
Internal SEO: Focus on information and links within the company’s website so that search engines can retrieve all the content on the company’s website. The most common is to use keywords and create pages that provide relevant content. Ultimately, pages with keywords rank higher on search engine results pages (SERPs).
External SEO: Linking to other websites to help your company’s website rank higher and make your content more relevant to some similar content on external websites. The number of external links and domain authority can affect keyword rankings.
Technical SEO: Focus on technical aspects of a website, such as page coding, image compression, structured data, and Cascading Style Sheets (CSS). All of the above work to improve the loading speed of your website, which is an important ranking factor for search engines like Google.
Skills You Can Gain from a Digital Marketing Course
Create Career College cultivates digital marketing experts with the hope of enabling students to advance their careers. Upon completion of this program, students will be able to demonstrate solid digital marketing knowledge, and be able to specialize and develop their skill sets as they progress through their careers.
Their abilities will be as
- Describing the online and digital marketing environment and opportunities for various organizations
- Developing a solid digital marketing strategic plan for organizations from start-ups to complex businesses based on case studies
- Utilizing online marketing platforms such as Meta Ad campaigns, Google Analytics, WordPress, Hubspot, etc.
- Applying digital marketing approaches to marketing plans, such as Search Engine Optimization (SEO), Search Engine Maximization (SEM), and Pay Per Click (PPC)
- Analyzing garnered data, and applying insights to upcoming marketing plans
- Conducting thorough market research for products and services using online platforms
- Identifying the right platform for online advertising
- Creating a suitable social media marketing plan and content based on market research
- Identifying and developing online ads using bidding strategies based on the business goals and target market
Students can practice what they have acquired through their studies by intern in positions such as SEO specialists, social media marketers, digital marketers, digital content creators, content writers, online advertising managers, and more.