If you’re new to the industry, before becoming a digital marketer there are a few things you need to know. With the rise of digital marketing certificates and online courses, gaining this knowledge has never been more convenient. From structured formal education to self paced learning, these packages have their values in the digital marketing world.

Are you working on becoming a digital marketer from scratch or upskilling yourself in 2024? Look no further! We’re listing top 10 digital marketing certifications that can boost your chances of landing the job of choice. If you’ve already taken courses through some online courses, you’ve probably noticed how the recognition of courses can pay off in the long run for a career in digital marketing. These certifications are a must have whether you’re just starting out or are a seasoned pro because these certifications allow you to take your career to the next level.

Find out the finest digital marketing certifications that could make you distinguished from here and accelerate your career to the next level!

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Why Are Digital Marketing Certificates Important?

Digital Marketing Certifications are great investment in your professional development. They have a very good credibility, they help to gain a better career opportunity, they help to keep up with industry trends, they provide a networking opportunity, they help to gain a competitive edge, they increase your confidence and the learning continues. How wonderful are these combined benefits? It means that certifications as an asset prove extremely important if you wish to be in a position in digital marketing.

Here we will introduce you some top 10 credentials for digital marketing and social media marketing for you to change familiar with.

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10 Digital Marketing Certifications in demand in 2024

In 2024, several digital marketing certifications are particularly in demand due to their comprehensive content, industry recognition, and practical value:

Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce Professional Certificate is offered through Coursera. This certification covers fundamental digital marketing concepts, including SEO, SEM, social media marketing, and analytics. It’s ideal for beginners and widely recognized in the industry.

Cost: Paid Certificate (Financial aid available on Coursera)
Duration: Self-paced, 7 courses
Benefits: Industry-recognized, comprehensive coverage of basic digital marketing skills.

LinkedIn Learning Digital Marketing Specialist Certification

LinkedIn Learning Digital Marketing Specialist Certification Program is perfect for beginners. It includes a range of courses covering digital marketing foundations, SEO, social media marketing, content marketing, email marketing, and analytics.

Cost: Paid
Duration: Self-paced, 10 hours
Benefits: Flexible learning schedule, earn badge on Linkedin, coverage of basic digital marketing skills.

*Linkedin provides a subscription option for access to all LinkedIn Learning courses, including the Digital Marketing Specialist program.

Google Skillshop Certification

Google Skillshop is a platform that offers lots of certifications that help people who are interested in digital marketing with Google’s stamp of approval.

Anyone wanting to become endorsed by Google with digital marketing skills should consider taking up the Google Skillshop Certifications This certification program includes lessons on Google Ads, Analytics, more, including comprehensive training of industry standard tools and best practices. Participants learn how to develop an effective digital campaign, how to interpret data insights and how to optimise their strategies for highest impact. These certifications are available to beginners with no prior experience, and are useful for business marketers that have some experience and want to take a more comprehensive view of social selling.

No prior experience is required, making these certifications accessible to beginners and beneficial for experienced marketers aiming to deepen their knowledge.

Cost: Free
Duration: Self-paced; completion times vary by course, typically a few hours per certification.
Benefits: Industry-recognized credential, up-to-date knowledge of Google’s digital marketing platforms, enhanced career opportunities in digital marketing roles, and the ability to apply learned skills immediately.

Microsoft Advertising Certification

Microsoft Advertising Certification is a professional digital marketing certification that demonstrates your proficiency in Microsoft Advertising. This course covers Microsoft Advertising Certification formerly called Bing Ads Accreditation. You’ll learn about the many aspects of digital advertising on the Microsoft Search Network such as campaign setup, optimization, and performance analysis, making it perfect for those who wish to go beyond Google Ads.

Cost: Free
Duration: Self-paced; participants can study according to their schedule.
Benefits: Industry-recognized accreditation, deepened expertise in Microsoft Advertising

Meta Social Media Marketing Professional Certificate

Meta Social Media Marketing Professional Certificate is offered through Coursera and is to validate skills in social media marketing. It includes training on creating and managing Facebook and Instagram ads with Meta Ads Manager.

Cost: Take exam once for free, one free exam retake, if needed.
Duration: Self-paced, 6 courses
Benefits: Practical experience with Meta Ads Manager, certified as a Meta Digital Marketing Associate

Hootsuite Social Marketing Certification

Hootsuite Social Marketing Certification is an online self paced certification that verifies your social media marketing expertise and is suitable for beginners or experienced professionals. Once you have finished, you will be able to certify that you possess the skill and will be able to show employers and clients your certification.

Cost: Paid ($199 USD)
Duration: Self-paced, 5 chapters
Benefits: Comprehensive social media marketing skills, industry recognition.

*Hootsuite is a widely-used social media management platform that enables users to schedule posts, engage with audiences, and analyze social media performance across various networks from a single dashboard. It is favored by businesses and marketers for its ability to streamline social media activities and enhance digital marketing strategies.

HubSpot Content Marketing Certification

HubSpot Content Marketing Certification focuses on content marketing strategy, content creation, SEO tactics, and performance measurement. It’s valuable for those looking to specialize in content marketing within digital marketing.

Cost: Free Certification Course
Duration: Self-paced, 12 lessons, about 8.5 hours
Benefits: Focus on content marketing, provide personalized training recommendations, and access to Hubspot’s free software tool and education materials.

*HubSpot is a leading provider of inbound marketing and sales software that helps businesses attract visitors, convert leads, and close customers. Their platform offers a suite of tools for content management, marketing automation, and customer relationship management (CRM), supporting businesses in achieving growth through personalized marketing strategies.

Search Engine Optimization (SEO) Specialization

The Search Engine Optimization (SEO) Specialization is a 5 course series and is a complete one in teaching you how to optimize your contents for top search engine rank for Google search. This program is developed by industry experts from University of California, Davis and covers both theory of the search engine algorithms and practical, real world techniques. Great for those who aspire in their careers on Google SEO..

Cost: Paid
Duration: Self-paced; preparation time varies based on individual experience and knowledge
Benefits: Focus on Google SEO, gain in-depth SEO knowledge and practical skills.

Salesforce Certified Marketing Associate Credential (Entry Level)

Salesforce is a leader in the quickly growing field of customer relationship management (CRM), Salesforce’s applications are targeted at sales, service, marketing, and more, all delivered via the cloud. As a platform, they make it easier for businesses of every size to streamline operations and better relationship with their customers with innovative cloud technology.

The Salesforce Certified Marketing Associate Credential is for marketers looking to begin a new career in the Salesforce ecosystem. Foundation in Marketing Cloud Engagement and critical marketing concepts are highlighted in this certification.It is a great course to get your footing if a career in marketing is what you desire using Salesforce’s ground breaking cloud technology. marketing, and more. Their platform helps businesses of all sizes streamline operations and enhance customer relationships through innovative cloud technology.

Cost: $75 registration fee plus applicable taxes
Duration: Self-paced; preparation time varies based on individual experience and knowledge
Benefits: Validates foundational marketing knowledge, prepares individuals for roles using Salesforce Marketing Cloud, and enhances career prospects in digital marketing and CRM.

Visit here to explore more advanced Salesforce Marketing Cloud Credential.

American Marketing Association PCM Digital Marketing Certification

In partnership with the Digital Marketing Institute, Professional Certificate in Digital Marketing + PCM from American Marketing Association is an extensive guide offering you a whole lot of digital marketing skills from SEO, paid search, content marketing to email marketing, digital marketing strategy, and how to use AI and GA4.

Upon completion of the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Cost: Paid
Duration: Self-paced, 30 hours
Benefits: Dual certification, comprehensive curriculum.

They often offer discounts for the digital marketing online courses, you have to check it out!

Elevate Your Digital Marketing Career with a Diploma and Certificate!

Digital Marketing Course in Vancouver, BC

In Vancouver, Canada, certification from reputable organizations is necessary for industry recognition.

Create Career College is dedicated to creating that solid foundation that will help students grow their careers in the ever quick moving world of digital marketing. But the curriculum offers hands-on practical coursework combined with the most important theoretical knowledge, which prepares graduates for digital marketing careers in different roles.

Transform Your Career with Create Career College’s Digital Marketing Diploma:

Where Learning Meets Real-World Application!!

Explore Our Digital Marketing Programs:

1-year Digital Marketing Diploma Program
Develop a comprehensive understanding of digital marketing strategies and techniques through immersive hands-on practice.
2-year Digital Marketing Diploma Program with Co-op
Combine academic learning with practical industry experience through cooperative education opportunities.

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Digital Marketing Certifications FAQ

Are digital marketing certifications worth it?

Yes, digital marketing certifications can significantly boost your career by providing practical skills, industry knowledge, and validation of your expertise, making you a competitive candidate in the job market.

Can I earn digital marketing certifications online?

Yes, many digital marketing certifications offer online courses and exams, allowing you to study at your own pace and from anywhere in the world.

How long does it take to complete a digital marketing certification?

Completion times vary by certification. Some certifications can be completed in a few hours with intensive study, while others, like comprehensive programs, may take several months.

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