Digital Marketing Diploma with Co-op

The Digital Marketing Diploma aims to provide students with a solid foundation to grow their professional and academic careers in the new era of online and digital marketing, opening new doors to a wide variety of opportunities in the exciting field of marketing. This program combines practical hands-on course work with the theoretical knowledge necessary to succeed in a digital marketing team. Students will be taught the general marketing and business concepts, develop practical and technical skill sets based on the current standards of the digital marketing industry.

Online marketing is a complex and ever-changing field, rapidly expanding with the emergence of new trends, opportunities, and technologies. Students will not only be prepared to adapt within this field as it continues to grow and develop, but will be able to specialize and develop their skill sets as they progress through their careers.

Upon the completion of this program, students will be able to demonstrate reliable knowledge and skills such as:

  • Describe the online and digital marketing environment and opportunities for various organizations
  • Develop a solid digital marketing strategic plan for organizations from start-ups to complex businesses
  • Conduct thorough market research for products and services
  • Identify the right platform for online advertising
  • Create a suitable social media marketing plan following a market research
  • Identify and develop online ads based on the business goals and target market
  • Utilize online marketing technologies such as SEO, Ad campaigns, Google and Bing analytics
  • Set up marketing platforms on popular platforms such as Google, Bing, and Facebook

Program Detail

96 weeks

Intake: Intermittent intake every 3 months (4 intakes per year)

Duration of the Program: In total 24 months (2000 Hours),  48 weeks (1000 hrs) instructions + 48 weeks (1000 hrs) Coop

Method of Delivery: In-person or Blended

Method of Instruction: Combination of Instructor-led lectures, supervised labs, guest speakers, case studies, presentations, online reading, and quiz participation. Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions and monitor attendance with the built-in “Attendance” function. The college will host a 1-hour training session for the instructors. As well as a separate training session for students. For additional support, instructors and students can contact our IT staff for technical support.

 

Academic Admission Requirement

requirements3

To enter the Digital Marketing Diploma program, applicants must provide:

-High school graduation
-One of the following English

  • proficiency requirements:
  • A minimum C+ grade in English 12, or
  • Overall IELTS Academic score of 6.0, or
  • TOEFL IBT a minimum score of 80 or
  • Minimum of 60% on Create Career College English placement test.

Course Listing

Number of Courses: 13

Course Credit: 4 per course, 12 credits for Capstone course

Total Credit: 60

This course equips students with practical business communication techniques for various operational stages such as planning, organizing, selecting, writing, and presenting information in the Tech Industry. Students will be taught how to prepare routine memos, proposals, emails, presentations, cover letters, and resumes, submit requests, and format proper replies.

Students will go through key steps for developing and creating a marketing plan for an organization, which includes product research, identifying target markets, communicating the right message etc. Students will learn the process of developing a customer-centered marketing plan by implementing the concept of the “4 Ps” of marketing.

This course introduces the basics of statistics and data collection  for businesses and organizations within the Tech industry. Key concepts include different data types, data collection methods, descriptive statistics, numerical and graphical presentation of data, data analysis, measures, and probabilities. In addition, students will be introduced to discrete and continuous probability. distributions as well as inferential statistics through  sampling, testing hypotheses, linear regression, and the chi-squared test for independence

This course introduces students to the essentials of marketing through a variety of digital and online platforms. It covers web audit and web analysis, social media marketing, search engine optimization, email marketing, and mobile marketing. Students will be working in teams on projects inspired by actual businesses.

This course introduces some of the popular online advertising platforms to students and discusses the strengths of each of these platforms. Throughout this course, students explore platforms such as Google, Facebook, Instagram, Yelp, Pinterest; in order to understand how these platforms could provide a suitable launch pad for effective ads campaigns.

This course covers the principles of creating and setting up proper business management dashboards on these platforms to boost and streamline the online promotion process. Students will learn this process by practicing the dashboard setup and promotion tactics with popular platforms such as Google My Business  (GMB), and Bing Places for Business (BPB).

Through this course, students will learn about how to start an advertising campaign on marketing platforms such as Google and Bing, their strengths and weaknesses, and the tools and mediums they offer. This course also provides the basis and preparation for the Google Marketing Platform examination. 

Students will learn how implementing SEO tactics across the pages of a business’ sites could improve the online visibility of the business in search engine result pages based on organic searches done by users, and practice implementing these skills. Students will also use tools to collect data and measure the effectiveness of SEO tactics, as well as practicing the basics of the google ads network.

Students will learn about the principles of Ads campaigns and displays, and how these types of advertising could help businesses achieve their marketing goals. They also learn about the principles of video and shopping ads, and ads in applications while practicing and experimenting with Google Ads measurement tools.

Students will learn more about social media platforms and how these applications and platforms could be used to influence potential customers for business purposes. Students will explore the tools and tactics for advertising on social media platforms and will practice making effective ads for social media.

This course builds upon the foundational knowledge established in SEO 1. This course will take a deeper look into the procedures and logic of Search Engine Optimization and how an appropriate SEO strategy could improve product and business exposure in the online market.

In this course, students explore streaming platforms and analyze user traffic, viewership, communications, and sharing options. Students will work collaboratively in teams to conduct thorough research in identifying an appropriate streaming platform for online marketing, and prepare and present an online marketing plan designed for streaming platforms.

Disclaimer: All schedules may be subjected to change.

Graduates of the Digital Marketing Diploma Program can seek career opportunities in a variety of organizations that want to provide products and services and connect with clients and stakeholders through online and digital platforms. Some of these opportunities may include:

Career Opportunities

Search Engine Optimization Expert
Social Media Marketing
Digital Marketer
Digital Content Creator
Content Writer
Online Ads Manager

Start Dates

October 4, 2021
Jan 3, 2022
Mar 28, 2022
Jun 20, 2022
Sep 12, 2022
Oct 24, 2022
Dec 05, 2022

Class Schedule

Monday 1:30PM to 5:30PM
Tuesday 1:30PM to 5:30PM
Wednesday 1:30PM to 5:30PM
Thursday 1:30PM to 5:30PM
Friday 1:30PM to 5:30PM