fbpx

Digital Marketing Diploma

Course

Digital Marketing Diploma

Duration

640 Hours

32 Weeks

Campus

Burnaby

Offered

In-Person

Online

The Digital Marketing program at Create Career College provides students with a solid foundation to grow their professional careers in the fast-paced world of online and digital marketing. This exciting program opens doors to countless opportunities in the vibrant marketing industry.  By combining hands-on practical coursework with essential theoretical knowledge, our digital marketing course equips you with necessary skills to excel in diverse digital marketing roles.

Join us and transform your digital marketing passion into a successful career!

Digital Marketing 1-Year Diploma Course Details

Online marketing is a complex and ever-changing field, rapidly expanding with the emergence of new trends, opportunities, and technologies. Our digital marketing program stands out as one of the top courses in Vancouver, designed to equip you with the latest industry insights and skills required for a successful career.

Students will learn general marketing and business concepts, developing practical and technical skill sets based on current industry standards. They will not only be prepared to adapt to this field as it continues to grow and develop but also specialize and develop their skill sets as they progress in their careers.

Upon successful completion of the program, students will be job-ready for entry-level positions in the Digital Marketing industry in Canada.

Communication for Technology

This digital marketing course equips students with practical business communication techniques for various operational stages such as planning, organizing, selecting, writing, and presenting information in the technology industry. Students will be taught how to prepare routine memos, proposals, emails, presentations, cover letters, and resumes, submit requests and properly formatted replies.

Marketing Fundamentals

Students will go through key steps for developing and creating a marketing plan for an organization, which includes product research,identifying target markets, communicating the right message etc.Students will learn the process of developing a customer-centeredmarketing plan by implementing the concept of the “4Ps” of marketing.

The emphasis of the UX design course in vancouver is the basic design process: define, explore, select, and refine. The Introduction of UX Design course focuses on the basic design process and provides a solid foundation for delivering interactive and engaging content for web and mobile applications. Students will have hands-on practice developing a series of conceptual projects that demonstrate their work towards creating a website in collaboration with other courses in this program.

Statistics for Business

This digital marketing course introduces the basics of statistics and data collectionforbusinesses and organizations within the technology sector. Keyconcepts include different data types, data collection methods, descriptive statistics, numerical and graphical presentation of data,data analysis, measures, and probabilities. In addition, students will be introduced to discrete and continuous probability, distributions as well as inferential statistics through sampling, testing hypotheses, linear regression, and the chi-squared test for independence.

This web design diploma course introduces the basics of statistics and data collection for businesses and organizations within the technology industry. It covers the fundamental concepts of different data types, data collection methods, descriptive statistics, numerical and graphical presentation of data, data analysis, measures, probabilities, discrete and continuous probability distributions, and inferential statistics.

At the end of the course, the students will be knowledgeable about:

  • Practicing the different design systems
  • Creating responsive design across multiple platforms
Introduction To Digital Marketing

This digital marketing course will allow students to unlock the power of the digital realm with our cutting-edge Digital Marketing Course in Vancouver. Dive into the dynamic world of online promotion and learn to harness the full potential of social media, SEO, email marketing, and more.

At the end of class, the students will be knowledgeable about:

  • UI/UX design Method
  • UI/UX design for SEO
  • Defining user experience metrics
  • Improving the design based on data collected
Video Production and Editing

This is a hands-on, fast-paced course where students learn the fundamentals of editing video and audio using Adobe Premiere Pro CC. Topics include video and audio effects, working with text and images in video, and creating video for online content. Through a hands-on approach, students will explore various aspects of video production, including pre-production planning, shooting, editing, and post-production processes. Students will also engage in projects that encourage creativity and critical thinking in the context of video production.

Email Marketing

Email marketing is a fundamental and highly effective component of digital marketing that allows businesses to connect with their target audience, build brand awareness, nurture customer relationships, and drive revenue. This course in the Digital Marketing Diploma program provides students with a comprehensive understanding of email marketing strategies, tactics, and best practices.

Online Marketing Platforms

Through this digital marketing course, students will learn how to start an advertisingcampaign on marketing platforms such as Google and Bing, the tools and mediums they offer, as well as their strengths and weaknesses. This course also provides the basis and preparation for the Google Marketing Platform examination.

Search Engine Optimization 1

This web development diploma course provides foundational knowledge for students to learn Search Engine Optimization and how to improve online exposure for websites. In this web development course, students will use tools such as Google Analytics to collect data, measure the effectiveness of SEO tactics, and practice the basics of the Google Ads network.

In this course, students will learn the ins and outs of the Wix Editor, build layouts and site structures, add elements and create galleries, interactions, animations and videos. Plus, students will also learn best practices for making your website mobile-friendly to reach a wider audience.

Students will convert HTML websites into WordPress templates and integrate WordPress with custom websites as a Content Management System. Students will install WordPress on a local host and migrate content between local and hosted servers; and look behind the scenes of a functioning website to examine concepts such as cPanel, database creation, and phpMyAdmin to set up and manage their own hosted WordPress website. This UI/UX design course will be delivered through a series of video notes.

Content Management Systems

This web design diploma course covers the principles of content management systems (CMS) and the CMS platforms currently used in the market for website creation. In this web design course, students will learn to plan and design a CMS website in WordPress that leads to online exposure for businesses or products. 

Students will work in the team towards a project to come up with a portfolio to use UI design to influence branding. Students will learn how to create a user-friendly experience for the end user. This means that the UI must be easy to understand and use and must be responsive to the user’s input to increase engagement and conversion rates.

At the end of the course, the students will be knowledgeable about:

  • Running user experience studies on social media
  • Collecting user’s feedback on UI/UX decisions
Social Media For Digital Marketing

Students will learn more about social media platforms and how these applications and platforms could be used to influence potential customers for business purposes. Students will explore the tools and tactics for advertising on social media platforms and will practice making effective ads for social media.

Search Engine Optimization 2

This digital marketing course builds upon the foundational knowledge established in SEO 1. This course will take a deeper look into the procedures and logic of Search Engine Optimization and how an appropriate SEO strategy could improve product and business exposure in the online market.

At the end of the course, the students will be knowledgeable about:

  • Developing stages in product design
  • Covering product evaluation and assessment
Streaming Platforms In Advertising

In this digital marketing course, students explore streaming platforms and analyze user traffic, viewership, communications, and sharing options. Students will work collaboratively in teams to conduct thorough research in identifying an appropriate streaming platform for online marketing, and prepare and present an online marketing plan designed for streaming platforms.

Digital Marketing Diploma Program

Create Career College prepares students for real-life work experience by developing high-demand practical workplace skills through academic training. Our professional digital marketing programs are aligned with the current Canadian job market and business trends to ensure relevance. Dedicated to guaranteeing a prosperous career for every graduate, Create Career College offers expert-led digital marketing courses. Join CCC and learn digital marketing with industry professionals!

Digital Marketing Diploma Career Development

Positions For Digital Marketing Diploma Graduates

Search Engine Optimization (SEO) Expert

Digital Marketer

Content Writer

Social Media Marketing

Digital Content Creator

Online Ads Manager

Admission Requirements

Minimum Age: 19 Years Old or Above

Education: Applicants must possess a high school diploma or its equivalent;

English Proficiency Requirements:

TOEFL iBT: 79+

TOEIC: 850+

DUOLINGO: 120+

IELTS: 6.5+

Admission Documents:

1. Online application form

2. A copy of your passport

3. High school diploma for a candidate who is under 19 years old

4. Valid document for academic IELTS or TOEFL if an applicant has
** Students are required to have their personal computer

Start Dates:

January 2, 2024

January 29, 2024

February 26, 2024

March 25, 2024

April 22, 2024

May 21, 2024

June 17, 2024

July 15, 2024

August 12, 2024

September 9, 2024

October 7, 2024

November 4, 2024

December 2, 2024

Professional Diploma in Digital Marketing: FAQ

What are the admissions requirements at Create Career College (CCC)?

Students need to have completed Grade 12, or be over 19 years old. You may need to pass an English assessment test, depending on your official English scores. For individual program requirements, please see the program listings.

When is the deadline for registration?

We offer frequent start dates for most of our programs, giving students plenty of options. Please contact us to find out the next start date.

What if I cannot decide my program of choice?

Our academic advisors are happy to assist you in finding the program that fits your interest the most. Please contact us.

Can you help me to find accommodation?

Please consult our accommodations page for further information or contact us for further assistance.

Is your campus easily accessible?

We are located directly opposite of Metrotown Mall, which has SkyTrain, bus and taxi service to make your commute easy.

Do I have to pay all at once for my program?

Please consult with us directly so that we can come up with a suitable payment plan. Paying for college can be stressful, so we want to work with you to make this as stress-free as possible.