Digital Marketing Diploma with Co-op
1 Year Lecture + 1 Year Co-op
The Digital Marketing Diploma aims to provide students with a solid foundation to grow their
professional and careers in the new era of digital marketing, providing a wide variety of
opportunities in the exciting field of marketing. Digital marketing is a complex and ever-changing field, rapidly expanding with the emergence of new trends, opportunities, and technologies. Forward thinking organizations choose to shift theirfocus to digital marketing approaches.
Students will not only be prepared to adapt to this flourishing field as it continues to grow and develop, but will also be able to specialize and develop their skill sets as they progress through their careers.
Combination of Instructor-led lectures, guest speakers, case studies, presentations, online reading and exams. Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions and monitor attendance.
We will have a one-hour training session for instructors and a separate training session for students. For additional support, instructors and students can contact our IT staff for technical support.
- Describing the online and digital marketing environment and opportunities for various organizations
- Developing a solid digital marketing strategic plan for organizations from start-ups to complex businesses based on case studies
- Utilizing online marketing platforms such as Meta Ad campaigns, Google Analytics, WordPress, Hubspot, etc.
- Applying digital marketing approaches to marketing plans, such as Search Engine Optimization (SEO), Search Engine Maximization (SEM), and Pay Per Click (PPC)
- Analyzing garnered data, and applying insights to upcoming marketing plans
- Conducting thorough market research for products and services using online platforms
- Creating a suitable social media marketing plan and content based on market research
- Identifying and developing online ads using bidding strategies based on business goals and the target market
Create Career College offers online course options for most programs. Domestic and international students are able to develop skills for career growth wherever they are. With small class sizes, our experienced and remarkable instructors ensure immediate response and feedback for the best assistance.
- Student must be a high school graduate or equivalent or above;
- Student must be at the age of 19 years old or over on the first day of class;
- To enter our Diploma programs, applicants must meet 1 of the following English proficiency requirements;
-
- Successful completion of the Create Career College’s English as a Second Language (ESL) program, a prerequisite to vocational and academic programs in Create Career College, or
- Obtaining a minimum score of 80 on TOEFL iBT, or a minimum overall band score of 6.0 on the IELTS academic module, or
- Successful completion of Grade 12 from a Canadian High School or equivalent, or
- A score of at least 60% on the Create Career College English Placement Test.
Combination of Instructor-led lectures, guest speakers, case studies, presentations, online reading and exams. Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions and monitor attendance.
- Describing the online and digital marketing environment and opportunities for various organizations
- Developing a solid digital marketing strategic plan for organizations from start-ups to complex businesses based on case studies
- Utilizing online marketing platforms such as Meta Ad campaigns, Google Analytics, WordPress, Hubspot, etc.
- Applying digital marketing approaches to marketing plans, such as Search Engine Optimization (SEO), Search Engine Maximization (SEM), and Pay Per Click (PPC)
- Analyzing garnered data, and applying insights to upcoming marketing plans
- Conducting thorough market research for products and services using online platforms
- Creating a suitable social media marketing plan and content based on market research
- Identifying and developing online ads using bidding strategies based on business goals and the target market
Create Career College offers online course options for most programs. Domestic and international students are able to develop skills for career growth wherever they are. With small class sizes, our experienced and remarkable instructors ensure immediate response and feedback for the best assistance.
| Domestic | International | |
| Net Tuition | $ 18,000 | $ 22,420 |
| Application | $ 250 | $ 1,000 |
| Textbook | $ 1,500 | $ 1,500 |
| Admin Fee | $ 200 | $ 800 |
| Other | N / A | N / A |
| Total | $19,250 | $25,720 |
- Student must be a high school graduate or equivalent or above;
- Student must be at the age of 19 years old or over on the first day of class;
- To enter our Diploma programs, applicants must meet 1 of the following English proficiency requirements;
-
- Successful completion of the Create Career College’s English as a Second Language (ESL) program, a prerequisite to vocational and academic programs in Create Career College, or
- Obtaining a minimum score of 80 on TOEFL iBT, or a minimum overall band score of 6.0 on the IELTS academic module, or
- Successful completion of Grade 12 from a Canadian High School or equivalent, or
- A score of at least 60% on the Create Career College English Placement Test.
Co-op Programs
Create Career College prepares students for real-life work experience to develop high-demand workplace skills upon academic training. We always make sure our programs are aligned with the current job market and business trends. CCC College is dedicated to guaranteeing a prosperous career for every graduate.
Digital Marketing Diploma Program Duration: In total 100 weeks (2,000 hours)
Lecture
1,000 hours (50 weeks)
Co-op
1,000 hours (50 weeks)
This course equips students with practical business communication techniques for various operational stages such as planning, organizing, selecting, writing, and presenting information in the technology industry. Students will be taught how to prepare routine memos, proposals, emails, presentations, cover letters, and resumes, submit requests and properly formatted replies.
Students will go through key steps for developing and creating a marketing plan for an organization, which includes product research,
identifying target markets, communicating the right message etc.
Students will learn the process of developing a customer-centered
marketing plan by implementing the concept of the “4Ps” of marketing.
This course introduces the basics of statistics and data collection
forbusinesses and organizations within the technology sector. Key
concepts include different data types, data collection methods, descriptive statistics, numerical and graphical presentation of data,
data analysis, measures, and probabilities. In addition, students will be introduced to discrete and continuous probability, distributions as well as inferential statistics through sampling, testing hypotheses, linear regression, and the chi-squared test for independence.
This course introduces some of the popular online advertising platforms to students and discusses the strengths of each of these platforms. Throughout this course, students exploreplatforms such as Google, Facebook, Instagram, Yelp and Pinterest, in order to understand how these platforms could provide a suitable launch pad for effective ads campaigns.
This course introduces some of the popular online advertising platforms to students and discusses the strengths of each of these platforms. Throughout this course, students explore platforms such as Google, Facebook, Instagram, Yelp and Pinterest, in order to understand how these platforms could provide a suitable launch pad for effective ads campaigns.
This course covers the principles of creating and setting up proper business management dashboards on these platforms to boost and streamline the online
promotion process. Students will learn this process by practicing the dashboard setup and promotion tactics with popular platforms such as Google My Business (GMB) and Bing Places for Business (BPB).
Through this course, students will learn how to start an advertising
campaign on marketing platforms such as Google and Bing, the tools and mediums they offer, as well as their strengths and weaknesses. This course also provides the basis and preparation for the Google Marketing Platform examination.
Students will learn how implementing SEO tactics across the pages of a business site could improve the online visibility of the
business in search engine result pages based on organic searches done by users, and practice implementing these skills. Students will also use tools to collect data and measure the effectiveness of SEO tactics, as well as practicing the basics of the google ads network.
Students will learn about the principles of Ads campaigns and displays, and how these types of advertising could help businesses achieve their marketing goals. They also learn about the principles of video and shopping ads, and ads in applications while practicing and experimenting with Google Ads measurement tools.
Students will learn more about social media platforms and how these applications and platforms could be used to influence potential customers for business purposes. Students will explore the tools and tactics for advertising on social media platforms and will practice making effective ads for social media.
This course builds upon the foundational knowledge established in SEO 1. This course will take a deeper look into the procedures and logic of Search Engine Optimization and how an appropriate SEO strategy could improve product and business exposure in the online market.
In this course, students explore streaming platforms and analyze user traffic, viewership, communications, and sharing options. Students will work collaboratively in teams to conduct thorough research in identifying an appropriate streaming platform for online marketing, and prepare and present an online marketing plan designed for streaming platforms.
Career Opportunities
Social Media Marketing
Digital marketer
Content Writer
Search Engine Optimization Expert
Digital Content Creator
Online Ads Manager
FAQ
Student needs to have completed Grade 12, or be over 19 years old. You may need to pass an English assessment test, depending on your official English scores. For individual program requirements, please see the program listings.
We offer frequent start dates for most of our programs, giving students plenty of options. Please contact us to find out the next start date.
Our academic advisors are happy to assist you in finding the program that fits your interest the most. Please contact us.
Please consult our accommodations page for further information or contact us for further assistance.
We are located directly opposite of Metrotown Mall, which has SkyTrain, bus and taxi service to make your commute easy.
Please consult with us directly so that we can come up with a suitable payment plan. Paying for college can be stressful, so we want to work with you to make this as stress-free as possible.
Academic Advising
Create Career College has experienced advisors dedicated to providing career assistance to students. Students at CCC College are able to maximize their potential and greatly enhance their competitiveness in today’s job market.
If you have any questions, please contact us using the enquiry form below.