Digital Marketing

Digital Marketing Diploma with Co-op

1 Year Lecture + 1 Year Co-op

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Program Introduction

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Method of Instruction

Combination of Instructor-led lectures, guest speakers, case studies, presentations, online reading and exams. Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions and monitor attendance.

We will have a one-hour training session for instructors and a separate training session for students. For additional support, instructors and students can contact our IT staff for technical support.

Lecture Overview

The Digital Marketing Diploma aims to provide students with a solid foundation to grow their
professional and careers in the new era of digital marketing, providing a wide variety of
opportunities in the exciting field of marketing. Digital marketing is a complex and ever-changing field, rapidly expanding with the emergence of new trends, opportunities, and technologies. Forward thinking organizations choose to shift theirfocus to digital marketing approaches.

Students will not only be prepared to adapt to this flourishing field as it continues to grow and develop, but will also be able to specialize and develop their skill sets as they progress through their careers.

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Tech Diploma Programs → Digital Marketing

Lecture

1,000 hours (50 weeks)

Co-op

1,000 hours (50 weeks)

Duration of the Program: In total 100 weeks (2,000 hours)

Upon the completion of Digital Marketing Diploma

students will be able to demonstrate extensive and strong knowledge and skills such as:

  1. Describing the online and digital marketing environment and opportunities for various organizations
  2. Developing a solid digital marketing strategic plan for organizations from start-ups to complex businesses based on case studies
  3. Utilizing online marketing platforms such as Meta Ad campaigns, Google Analytics, WordPress, Hubspot, etc.
  4. Applying digital marketing approaches to marketing plans, such as Search Engine Optimization (SEO), Search Engine Maximization (SEM), and Pay Per Click (PPC)
  5. Analyzing garnered data, and applying insights to upcoming marketing plans
  6. Conducting thorough market research for products and services using online platforms
  7. Creating a suitable social media marketing plan and content based on market research
  8. Identifying and developing online ads using bidding strategies based on business goals and the target market
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Online College Courses

Create Career College offers online course options for most programs. Domestic and international students are able to develop skills for career growth wherever they are. With small class sizes, our experienced and remarkable instructors ensure immediate response and feedback for the best assistance.

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Co-op Programs

Create Career College prepares students for real-life work experience to develop high-demand workplace skills upon academic training. We always make sure our programs are aligned with the current job market and business trends. CCC College is dedicated to guaranteeing a prosperous career for every graduate.

Lecture Overview

This course equips students with practical business communication techniques for various operational stages such as planning, organizing, selecting, writing, and presenting information in the technology industry. Students will be taught how to prepare routine memos, proposals, emails, presentations, cover letters, and resumes, submit requests and properly formatted replies.

Students will go through key steps for developing and creating a marketing plan for an organization, which includes product research,
identifying target markets, communicating the right message etc.
Students will learn the process of developing a customer-centered
marketing plan by implementing the concept of the “4Ps” of marketing.

This course introduces the basics of statistics and data collection
forbusinesses and organizations within the technology sector. Key
concepts include different data types, data collection methods, descriptive statistics, numerical and graphical presentation of data,
data analysis, measures, and probabilities. In addition, students will be introduced to discrete and continuous probability, distributions as well as inferential statistics through sampling, testing hypotheses, linear regression, and the chi-squared test for independence.

This course introduces some of the popular online advertising platforms to students and discusses the strengths of each of these platforms. Throughout this course, students exploreplatforms such as Google, Facebook, Instagram, Yelp and Pinterest, in order to understand how these platforms could provide a suitable launch pad for effective ads campaigns.

This course introduces some of the popular online advertising platforms to students and discusses the strengths of each of these platforms. Throughout this course, students explore platforms such as Google, Facebook, Instagram, Yelp and Pinterest, in order to understand how these platforms could provide a suitable launch pad for effective ads campaigns.

This course covers the principles of creating and setting up proper business management dashboards on these platforms to boost and streamline the online
promotion process. Students will learn this process by practicing the dashboard setup and promotion tactics with popular platforms such as Google My Business (GMB) and Bing Places for Business (BPB).

Through this course, students will learn how to start an advertising
campaign on marketing platforms such as Google and Bing, the tools and mediums they offer, as well as their strengths and weaknesses. This course also provides the basis and preparation for the Google Marketing Platform examination.

Students will learn how implementing SEO tactics across the pages of a business site could improve the online visibility of the
business in search engine result pages based on organic searches done by users, and practice implementing these skills. Students will also use tools to collect data and measure the effectiveness of SEO tactics, as well as practicing the basics of the google ads network.

Students will learn about the principles of Ads campaigns and displays, and how these types of advertising could help businesses achieve their marketing goals. They also learn about the principles of video and shopping ads, and ads in applications while practicing and experimenting with Google Ads measurement tools.

Students will learn more about social media platforms and how these applications and platforms could be used to influence potential customers for business purposes. Students will explore the tools and tactics for advertising on social media platforms and will practice making effective ads for social media.

This course builds upon the foundational knowledge established in SEO 1. This course will take a deeper look into the procedures and logic of Search Engine Optimization and how an appropriate SEO strategy could improve product and business exposure in the online market.

In this course, students explore streaming platforms and analyze user traffic, viewership, communications, and sharing options. Students will work collaboratively in teams to conduct thorough research in identifying an appropriate streaming platform for online marketing, and prepare and present an online marketing plan designed for streaming platforms.

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Career Opportunities

Search Engine Optimization Expert

Digital marketer

Content Writer

Social Media Marketing

Digital Content Creator

Online Ads Manager

Academic Advising

Create Career College has experienced advisors dedicated to providing career assistance to students. Students at CCC College are able to maximize their potential and greatly enhance their competitiveness in today’s job market.

If you have any questions, please contact us using the enquiry form below.

※ In case you do not have any valid official English test result, please take our free English Placement test online for our reference.