|Digital Marketing aims to provide students with a solid foundation to grow their professional and academic careers in the new era of online and digital marketing and opening new doors to a wide variety of opportunities in the exciting field of marketing. This program combines practical hands-on coursework with the theoretical knowledge necessary to succeed in the digital marketing team. Students will be taught general marketing and business concepts, developing practical and technical skill sets based on the current standards of the digital marketing industry. Online marketing is a complex and ever-changing field and rapidly expanding with the emergence of new trends, opportunities, and technologies. Students will not only be prepared to adapt to this field as it continues to grow and develop but will be able to specialize and develop their skill sets as they progress in their careers.|
|Career opportunities upon graduation||The Online Marketing Diploma program graduates could seek career opportunities in various companies and organizations that want to provide products and services and connect with their clients and stakeholders through online and digital platforms. Some of these opportunities may include:
|Learning Objective||Upon the completion of this program, students will be able to
demonstrate reliable knowledge and skills such as:
|Admission Requirements||To enter the Online Marketing program, applicants must provide:
High school graduation
One of the following English proficiency requirements:
|Intake||Intermittent intake every 4 months (3 intakes per year)|
|Students||Maximum of 60 students|
|Duration of the Program||640 Hours, 7 hours/day|
|Method of Delivery||
In-person or Blended
|Method of Instruction|
Combination of Instructor-led lectures, supervised labs, guest speakers, case studies, presentations, online reading, and quiz participation.
Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions, and monitor attendance with the built-in “Attendance” function. The institution will host a 1-hour training session for the instructors. As well as a separate training session for students. For additional support, instructors and students can contact our IT staff for technical support.
Number of Courses
4 per course
9 credits for Capstone Course
For domestic students: $7,000
Program specific equipment
General educational equipment and facilities such as classrooms, whiteboard, projector or audio and visual devices, computers, and internet.
No special materials are needed for this program
Students evaluation & assessment method
Formative assessments are used throughout each course. Class Assessment and Participation vary by course and will be determined by the instructor of each course. Assessment methods may include a combination of home assignments, quizzes, presentations, case studies, individual (or group) projects, mid-term exams, final exams, etc. A meaningful written progress report will be available to the student by the 30% point of their program.
Students are expected to attend at least 85% of the class time
No special uniforms or outfits are required for this program
Students must successfully pass each course as stated in the course outlines.
Refer to the course outlines for detailed descriptions and learning objectives for each course
|Course #||Name of Course / Subject||Credits||Hours|
|MKT 201||Introduction to Digital Marketing||4||80|
|MKT 203||Online Advertising platforms||4||80|
|BUS 201||Online Business Dashboards||4||80|
|MKT 300||Search Engine Optimization||4||80|
|MKT 302||Ads platform Management||4||80|
|MKT 304||Social Media For marketing||4||80|
|MKT 305||Work Experience Preparedness||8||160|
- Search Engine Optimization Expert
- Social Media Marketing
- Digital Marketer
- Digital Content Creator
- Content Writer
- Online Ads Manager
* Lecture time may be subject to change.