
Digital Marketing
Diploma
Program Outline
Program Title | Digital Marketing |
Program Description | Digital Marketing aims to provide students with a solid foundation to grow their professional and academic careers in the new era of online and digital marketing and opening new doors to a wide variety of opportunities in the exciting field of marketing. This program combines practical hands-on coursework with the theoretical knowledge necessary to succeed in the digital marketing team. Students will be taught general marketing and business concepts, developing practical and technical skill sets based on the current standards of the digital marketing industry. Online marketing is a complex and ever-changing field and rapidly expanding with the emergence of new trends, opportunities, and technologies. Students will not only be prepared to adapt to this field as it continues to grow and develop but will be able to specialize and develop their skill sets as they progress in their careers. |
Credential Awarded | Diploma |
Career opportunities upon graduation | The Digital Marketing Diploma program graduates could seek career opportunities in various companies and organizations that want to provide products and services and connect with their clients and stakeholders through online and digital platforms. Some of these opportunities may include:
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Learning Objective | Upon the completion of this program, students will be able to
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Admission Requirements | To enter the Digital Marketing program, applicants must provide: High school graduation One of the following English proficiency requirements:
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Intake | Intermittent intake every 4 months (3 intakes per year) |
Students | Maximum of 40 students |
Duration of the Program | 640 Hours, 7 hours/day |
Method of Delivery | In-person or Blended |
Method of Instruction | Combination of Instructor-led lectures, supervised labs, guest speakers, case studies, presentations, online reading, and quiz participation. Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions, and monitor attendance with the built-in “Attendance” function. The institution will host a 1-hour training session for the instructors. As well as a separate training session for students. For additional support, instructors and students can contact our IT staff for technical support. |
Number of Courses | 7 |
Course Credit | 4 per course 9 credits for Capstone Course |
Total Credit | 28 |
Tuition | For domestic students: $7,000 |
Application Fee | $700 |
Program specific equipment | General educational equipment and facilities such as classrooms, whiteboard, projector or audio and visual devices, computers, and internet. |
Additional materials | No special materials are needed for this program |
Students evaluation & assessment method | Formative assessments are used throughout each course. Class Assessment and Participation vary by course and will be determined by the instructor of each course. Assessment methods may include a combination of home assignments, quizzes, presentations, case studies, individual (or group) projects, mid-term exams, final exams, etc. A meaningful written progress report will be available to the student by the 30% point of their program. |
Attendance Policy | Students are expected to attend at least 85% of the class time |
Dress Expectations | No special uniforms or outfits are required for this program |
Graduation requirement | Students must successfully pass each course as stated in the course outlines. |
Program Content | Refer to the course outlines for detailed descriptions and learning objectives for each course |

Program Snapshot
Career Opportunities
- Search Engine Optimization Expert
- Social Media Marketing
- Digital Marketer
- Digital Content Creator
- Content Writer
- Online Ads Manager
Class Schedule
- Monday
- Tuesday
- Wednesday
- Thursday
- Friday
* Lecture time may be subject to change.
FAQ
Student needs to have completed Grade 12, or be over 19 years old. You may need to pass an English assessment test, depending on your official English scores. For individual program requirements, please see the program listings.
We offer frequent start dates for most of our programs, giving students plenty of options. Please contact us to find out the next start date.
Our academic advisors are happy to assist you in finding the program that fits your interest the most. Please contact us.
Please consult our accommodations page for further information or contact us for further assistance.
We are located directly opposite of Metrotown Mall, which has SkyTrain, bus and taxi service to make your commute easy.
Please consult with us directly so that we can come up with a suitable payment plan. Paying for college can be stressful, so we want to work with you to make this as stress-free as possible.