Digital Marketing

Program Outline

Program Title

Digital Marketing

Program Description

Digital Marketing aims to provide students with a solid foundation to grow their professional and academic careers in the new era of online and digital marketing and opening new doors to a wide variety of opportunities in the exciting field of marketing. This program combines practical hands-on coursework with the theoretical knowledge necessary to succeed in the digital marketing team. Students will be taught general marketing and business concepts, developing practical and technical skill sets based on the current standards of the digital marketing industry. Online marketing is a complex and ever-changing field and rapidly expanding with the emergence of new trends, opportunities, and technologies. Students will not only be prepared to adapt to this field as it continues to grow and develop but will be able to specialize and develop their skill sets as they progress in their careers.
Credential Awarded Diploma
Career opportunities  upon graduation The Online Marketing Diploma program graduates could seek career opportunities in various companies and organizations that want to provide products and services and connect with their clients and stakeholders through online and digital platforms. Some of these opportunities may include:
  • Search engine optimization expert
  • Social media marketing
  • Digital Marketer
  • Digital content creator
  • Content writer
  • Online Ads manager
Learning Objective Upon the completion of this program, students will be able to demonstrate reliable knowledge and skills such as:
  • Describe the online and digital marketing environments and opportunities for various industries and businesses
  • Develop a solid digital marketing strategic plan for organizations from start-ups to complex businesses

  • Conduct thorough market research for products and services

  • Identify the right platform for online advertising

  • Create a suitable social media marketing plan following a market research

  • Identify and develop online ads based on the business goals and target market

  • Utilize online marketing technologies such as SEO, Ad campaigns, Google and Bing analytics

  • Set up marketing platforms on popular platforms such as Google, Bing, and Facebook

Admission Requirements To enter the Online Marketing program, applicants must provide:

High school graduation

One of the following English proficiency requirements:

  • A minimum C+ grade in English 12, or
  • Overall IELTS Academic score of 6.0, or
  • TOEFL IBT a minimum score of 80 o
  • Minimum of 60% on Create Career College English placement test.

Intake Intermittent intake every 4 months (3 intakes per year)
Students Maximum of 60 students
Duration of the Program 640 Hours, 7 hours/day
Method of Delivery

In-person or Blended

Method of Instruction

Combination of Instructor-led lectures, supervised labs, guest speakers, case studies, presentations, online reading, and quiz participation.

Online delivery will utilize Canvas (Learning Management System) to host lectures, assign homework, start discussions, and monitor attendance with the built-in “Attendance” function. The institution will host a 1-hour training session for the instructors. As well as a separate training session for students. For additional support, instructors and students can contact our IT staff for technical support.

Number of Courses

7

Course Credit

4 per course

9 credits for Capstone Course

Total Credit

28

Tuition

For domestic students: $7,000

Application Fee

$700

Program specific equipment

General educational equipment and facilities such as classrooms, whiteboard, projector or audio and visual devices, computers, and internet.

Additional materials

No special materials are needed for this program

Students evaluation & assessment method

Formative assessments are used throughout each course. Class Assessment and Participation vary by course and will be determined by the instructor of each course. Assessment methods may include a combination of home assignments, quizzes, presentations, case studies, individual (or group) projects, mid-term exams, final exams, etc. A meaningful written progress report will be available to the student by the 30% point of their program.

Attendance Policy

Students are expected to attend at least 85% of the class time

Dress Expectations

No special uniforms or outfits are required for this program

Graduation requirement

Students must successfully pass each course as stated in the course outlines.

Program Content

Refer to the course outlines for detailed descriptions and learning objectives for each course

Program Snapshot

Course #Name of Course / SubjectCreditsHours
MKT 201Introduction to Digital Marketing480
MKT 203Online Advertising platforms480
BUS 201Online Business Dashboards480
MKT 300Search Engine Optimization480
MKT 302Ads platform Management480
MKT 304Social Media For marketing480
MKT 305Work Experience Preparedness8160
Total640
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Career Opportunities

  • Search Engine Optimization Expert
  • Social Media Marketing
  • Digital Marketer
  • Digital Content Creator
  • Content Writer
  • Online Ads Manager

Class Schedule

  • Monday
  • Tuesday
  • Wednesday
  • Thursday
  • Friday

* Lecture time may be subject to change.